Find us on FacebookFind us on LinkedInFind us on TwitterFind us on YouTube

Rise to the Top

You're busy tackling the challenges of an ever-changing food and agribusiness marketplace. Purdue University's Center for Food and Agricultural Business is here to help. Throughout our website, you'll find business insights and information about how our professional development, executive education and degree programming can help you advance your career. Here on our quick-glance dashboard, you'll find practical resources to help you manage the everyday.

Blog
SEPTEMBER 13, 2018

Common Contract Mistakes Made by Ag Tech Companies

I review and draft a lot of contracts. Many of these agreements are in the ag technology space, which presents unique drafting challenges. First and foremost, the subject matter of these agreements — personal information, data collection, license grants — is often foreign to farmers and agribusinesses. But there are other problems as well, which this post will address.

JULY 11, 2018

An Unconventional Path to New Perspectives

Virgil Bremer knows a thing or two about impeccable timing. Over their one-year anniversary dinner, Bremer shared with his wife that he had decided to leave his 6-year career as a senior research scientist in the animal health industry in favor of running the couple’s livestock operation full-time.

JUNE 28, 2018

Resilience through change

Agriculture and food are dynamic and ever-changing industries. That means businesses and the people who run them have to possess a level of resilience in order to be successful long-term. Employees must to be able to adapt and grow in spite of the challenges that change often brings.

JUNE 26, 2018

Top 5 reasons to attend the National Conference for Food and Agribusiness

There are a variety of rapid-fire changes happening in the food and agriculture industry, including generational shifts and consolidations in farm business and agribusiness. With these changes and the rise in e-commerce and digital purchases, do relationships still matter in today’s agribusiness marketplace?

JUNE 19, 2018

Do marketers need salespeople or vice versa?

Targeting segments of buyers has always been the focus of marketing efforts, regardless of product or industry. But customers don't buy as segments.

JUNE 7, 2018

The case of the missing marketer

There are disconnects between marketing and sales. Organizations today need to invest in marketing the same way they once invested in sales.

JUNE 5, 2018

Audio Blog: Disruption

Whether you’re in input supply, food processing or something in between, the changes in what’s demanded by your market are fast-paced. Rapid-fire changes in technology, consumer demands, and new target demographics require long-term and strategic thinking.

MAY 30, 2018

Precision selling

A larger and larger share of all input purchases are made by fewer and fewer farmers, making each one increasingly important to input suppliers.

Upcoming Programs
dsc-0025-2
dsc-0025-2
SEMINAR

Strategic Agri-Marketing

October 9-11, 2018

Creating an integrated and cohesive marketing strategy has many moving parts. How do you efficiently allocate your company's limited resources with confidence across multiple functions related to your company's marketing plan? Every marketing decision made has implications on the overall marketing strategy.

tcam1075-014-1711
tcam1075-014-1711
SEMINAR

National Conference for Food and Agribusiness

November 6-7, 2018

Bringing together professionals from across the agri-food system to gain industry and business insights, network and discover solutions to today's challenges.

Live Weather
Stock Prices

Commodities are powered by Investing.com
Purdue Agriculture News

Sep 18, 2018

Purdue driving conversation about how agriculture technologies can be scaled up to save lives around the world

Expanding technologies that can improve and save millions of lives will be the focus of Purdue University’s Scale Up Conference on Sept. 25-27, the first of its kind in North America.

Sep 12, 2018

Peace at a price: Scientists see threats to Colombia’s environment

After more than five decades of hostility that cost hundreds of thousands of lives, Colombia has embarked on a new era of peace. But the peace brings its own risks: a chaotic transition could leave the country’s richly diverse forests unprotected and, ultimately, lead to a loss of resources and species that would harm rural populations.

Sep 12, 2018

Climate change poses uncertain future for Indiana’s aquatic habitats

Indiana’s average air temperatures are expected to rise by as much as 6 degrees Fahrenheit by mid-century, warming and reducing wintertime ice cover on the state’s lakes, streams, and rivers. At the same time, increases in winter and spring rainfall will likely wash more nutrients from farm fields into those water bodies, adding significant challenges to already fragile ecosystems.

Sep 11, 2018

Purdue ABE program ranked No. 1 for eighth consecutive year

Purdue’s Agricultural Biological Engineering Program (ABE) is ranked first in its category by U.S. News & World Report for the eighth consecutive year. ABE’s graduate program was ranked first earlier this year for the 10th time in the past 11 years.