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Rise to the Top

You're busy tackling the challenges of an ever-changing food and agribusiness marketplace. Purdue University's Center for Food and Agricultural Business is here to help. Throughout our website, you'll find business insights and information about how our professional development, executive education and degree programming can help you advance your career. Here on our quick-glance dashboard, you'll find practical resources to help you manage the everyday.

JUNE 19, 2018

Do marketers need salespeople or vice versa?

Targeting segments of buyers has always been the focus of marketing efforts, regardless of product or industry. But customers don't buy as segments.

JUNE 7, 2018

The case of the missing marketer

There are disconnects between marketing and sales. Organizations today need to invest in marketing the same way they once invested in sales.

JUNE 5, 2018

Audio Blog: Disruption

Whether you’re in input supply, food processing or something in between, the changes in what’s demanded by your market are fast-paced. Rapid-fire changes in technology, consumer demands, and new target demographics require long-term and strategic thinking.

MAY 30, 2018

Precision selling

A larger and larger share of all input purchases are made by fewer and fewer farmers, making each one increasingly important to input suppliers.

APRIL 25, 2018

Sales and marketing’s role in liquidity

For better or worse, marketing and sales efforts affect not only the profitability of a firm but also the firm’s liquidity, or its ability to meet short-term financial obligations.

APRIL 17, 2018

Decision discipline

You make business decisions every single day. Every once in a while, a decision comes along with the potential to be a game changer for your organization.

MARCH 1, 2018

Building your sales force

In the past, we took the characteristics that made salespeople (or ourselves) successful over the last 20 years and looked for those traits in potential hires. What do we do when the world is more complex?

JANUARY 29, 2018

Simplicity, practicality reign in talent management

When it comes to developing a talent-management process for any organization, simplicity and practicality are the name of the game. That mantra holds true even in the firms that make up an ever-evolving and complex agri-food system.

Upcoming Programs

Agribusiness Finance for Non-Financial Managers

July 24 - 27, 2018

Deepen understanding of financial management responsibilities and how they fit into company goals using case study and team-based assignments.


Precision Selling: Building Relationships with Large Farmers

August 1-2, 2018

Learn strategies for working with large-scale producers in the evolving agricultural marketplace. Explore complexities of working with growers and delve into sales strategy.

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Jun 21, 2018

Plants have unique lock to control expression of genes, study finds

Purdue University scientists have discovered evidence that the repressive structures that plants use to keep genes turned off is built with a potential self-destruct switch. The findings offer insight into ways to control gene expression to alter plants’ characteristics.

Jun 20, 2018

Purdue research promotes benefits of 'tickling' rats

Parents often use tickling as a playful way to lighten a child’s mood. In Brianna Gaskill’s Purdue University lab, scientists do the same thing, only with rats.

Jun 18, 2018

Foodborne disease prevention next topic for Science on Tap

Purdue University’s Haley Oliver, an associate professor of food science, will lead the next session of Science on Tap this Thursday (June 21) in a discussion about foodborne diseases and how to reduce risk of exposure.

Jun 13, 2018

Founder of Purdue-affiliated startup travels to Africa to teach Togolese about using hydroponics for more sustainable farming

A founder of a Purdue University-affiliated startup that makes a kitchen appliance that grows garden vegetables year-round traveled to Africa to lead a hands-on workshop to help residents of Togo, a small West African country, create sustainable agriculture methods.