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Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more--all from the Purdue University experts you trust.

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MAY 15, 2018

Precision selling

A larger and larger share of all input purchases are made by fewer and fewer farmers, making each one increasingly important to input suppliers.

APRIL 25, 2018

Sales and marketing’s role in liquidity

For better or worse, marketing and sales efforts affect not only the profitability of a firm but also the firm’s liquidity, or its ability to meet short-term financial obligations.

APRIL 17, 2018

Decision discipline

You make business decisions every single day. Every once in a while, a decision comes along with the potential to be a game changer for your organization.

MARCH 1, 2018

Building your sales force

In the past, we took the characteristics that made salespeople (or ourselves) successful over the last 20 years and looked for those traits in potential hires. What do we do when the world is more complex?

JANUARY 29, 2018

Simplicity, practicality reign in talent management

When it comes to developing a talent-management process for any organization, simplicity and practicality are the name of the game. That mantra holds true even in the firms that make up an ever-evolving and complex agri-food system.

JANUARY 17, 2018

Disruption and chaos

The agri-food system is changing and your organization is no doubt working through the ways to cultivate competitive advantage in an industry that’s moving at warp speed. But disruption and chaos in the marketplace isn’t necessarily always a bad thing.

OCTOBER 26, 2017

Efficiency not the only factor in successful supply chain/operations

A large part of the retail business is about supply chain management and operations, or SCO. Traditionally, SCO management has often been associated with efficiency, but that’s not necessarily an all-encompassing way to think about SCO strategy.

SEPTEMBER 18, 2017

Procurement strategies of commercial producers

We all know that buying and selling agricultural inputs is more than just receiving or offering a lower price. But can we be more specific?