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Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more--all from the Purdue University experts you trust.

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DECEMBER 7, 2018

Former CEO talks investing to grow

Craig Newman, recently retired CEO of AgReliant Genetics talks about why it's important to invest in professional growth.

OCTOBER 23, 2018

Do consumers punish producers for labor disputes?

In the 1960s, Cesar Chavez and the United Farm Workers union successfully pressured producers into improving agricultural working conditions in California by leading a nationwide boycott of table grapes. The boycott taught farmers that consumers care about more than just product quality and price; they also trust producers to treat their employees fairly.

OCTOBER 23, 2018

Grain contracts: disputes, asymmetry and reliance

During our Ph.D years, Dr. Giri and I had unconditionally assumed that most crop producers are production and market savvy. Due to the nature of our respective research projects at the time, we never really got involved with extension activities, which would have exposed us to ground realities. After getting his degree, Dr. Giri headed off to the University of Central Missouri to begin his work as an assistant professor and it was there that he had the opportunity of directly interacting with farmers.

OCTOBER 23, 2018

What matters most to farmers; contracts or trust?

How much should agribusiness investors focus on the development of complex contractual arrangements with farmers when trying to implement a new product or innovation in the agricultural sector in developing countries?

OCTOBER 23, 2018

Factors that Impact Trust in Agribusiness

Even though we may not begin our career as a trusted advisor, this is the goal which most of us would like to achieve. Trusted advisor refers to the person or group of people a client seeks advice from when an issue arises or in the case of an urgency. A trusted advisor must have excellent organization and interpersonal skills and needs to earn trust, give advice effectively and build relationships.

SEPTEMBER 27, 2018

Developing the Relational Element in Agriculture

The first cup of coffee I can remember drinking was with my grandad at the Farmers Co-op in Laverne, Oklahoma. Every Wednesday for the past few decades, he’s brought the donuts and gossiped with the other farmers and ranchers. I’m pretty sure that’s where he gets most of his agricultural production information. When I moved to Michigan last year, I knew the climate, the soils and the production would be unlike what I’d known, but I also knew that one characteristic would remain consistent.

SEPTEMBER 19, 2018

Choosing to be a Leader

There’s more to being a leader than setting a good example or making important decisions. Guidance from leaders is vital to the success of teams, and without guidance, teams can easily fall apart. So how do you become the best leader? The answer is simple — it’s a choice. A...

SEPTEMBER 13, 2018

Common Contract Mistakes Made by Ag Tech Companies

I review and draft a lot of contracts. Many of these agreements are in the ag technology space, which presents unique drafting challenges. First and foremost, the subject matter of these agreements — personal information, data collection, license grants — is often foreign to farmers and agribusinesses. But there are other problems as well, which this post will address.