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Browse By Category: Agribusiness
APRIL 25, 2018

Sales and marketing’s role in liquidity

For better or worse, marketing and sales efforts affect not only the profitability of a firm but also the firm’s liquidity, or its ability to meet short-term financial obligations.

APRIL 17, 2018

Decision discipline

You make business decisions every single day. Every once in a while, a decision comes along with the potential to be a game changer for your organization.

JANUARY 17, 2018

Disruption and chaos

The agri-food system is changing and your organization is no doubt working through the ways to cultivate competitive advantage in an industry that’s moving at warp speed. But disruption and chaos in the marketplace isn’t necessarily always a bad thing.

OCTOBER 26, 2017

Efficiency not the only factor in successful supply chain/operations

A large part of the retail business is about supply chain management and operations, or SCO. Traditionally, SCO management has often been associated with efficiency, but that’s not necessarily an all-encompassing way to think about SCO strategy.

SEPTEMBER 18, 2017

Procurement strategies of commercial producers

We all know that buying and selling agricultural inputs is more than just receiving or offering a lower price. But can we be more specific?

SEPTEMBER 7, 2017

Producer perceptions of agricultural risk in 2017

Yield and price risk take center stage in most discussions surrounding risk in agriculture. While these are obviously important aspects of risk to any farm business, the risks faced by agricultural producers are much broader than prices received for products sold and the risks associated with physical production of outputs.

AUGUST 30, 2017

Information and buying preferences

Marketers today don’t have the relatively simple tasks of informing, persuading, or reminding. Salespeople don’t have the relatively simple task of convincing someone to buy from them. For both of these functions, the challenges today aren’t about outgoing messages at all.

AUGUST 23, 2017

Farmer success strategies

Part of understanding our customers' businesses involves understanding the elements they believe lead to their success.