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Browse By Category: Large Commercial Producers Survey
SEPTEMBER 18, 2017

Procurement strategies of commercial producers

We all know that buying and selling agricultural inputs is more than just receiving or offering a lower price. But can we be more specific?

SEPTEMBER 7, 2017

Producer perceptions of agricultural risk in 2017

Yield and price risk take center stage in most discussions surrounding risk in agriculture. While these are obviously important aspects of risk to any farm business, the risks faced by agricultural producers are much broader than prices received for products sold and the risks associated with physical production of outputs.

AUGUST 30, 2017

Information and buying preferences

Marketers today don’t have the relatively simple tasks of informing, persuading, or reminding. Salespeople don’t have the relatively simple task of convincing someone to buy from them. For both of these functions, the challenges today aren’t about outgoing messages at all.

AUGUST 23, 2017

Farmer success strategies

Part of understanding our customers' businesses involves understanding the elements they believe lead to their success.

AUGUST 17, 2017

Knowing your customer

Knowing your customer base is more important than ever, especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.

JULY 14, 2016

Thirty years and going strong

Founder and Executive Director Dr. David Downey reflects on the center's evolution as we celebrate 30 years of exceptional professional development for the food and agricultural business sectors.

MARCH 13, 2015

Profile of a High-Growth Crop Producer

by David Widmar and Brent Gloy

Do producers who expect their operations to grow treat their businesses differently than other producers do? We looked into this segment of farmers in a recent survey and found surprising results that agribusinesses might find useful in forecasting future business transactions. 

BackgroundThe Center for Food and...

JANUARY 29, 2015

Are Young Producers Loyal?

Findings from the Large Commercial Producer Survey have implications for the loyalty levels of young producers.