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Browse By Category: Marketing
AUGUST 14, 2017

Building trust

When it comes to conducting business, there isn't a more important word or concept than customer trust.

AUGUST 7, 2017

Differentiation

Marketers talk a lot about differentiation. The problem is that their processes can be a little self-centered rather than customer-focused.

DECEMBER 15, 2016

Former CEO talks investing to grow

Craig Newman, recently retired CEO of AgReliant Genetics talks about why it's important to invest in professional growth.

JULY 14, 2016

Thirty years and going strong

Founder and Executive Director Dr. David Downey reflects on the center's evolution as we celebrate 30 years of exceptional professional development for the food and agricultural business sectors.

JUNE 16, 2016

Connecting with your customers

It can be easy to fall into the trap of thinking that marketing is all about your organization. But sharing what you stand for has to go beyond telling customers what to think about you.

NOVEMBER 24, 2015

Business Success Demands Strategy

Business success is driven by strategy--strategic thinking, strategic management and strategic capabilities. Success is no longer about "doing things right," but rather choosing the "right things to do" and creating a differential advantage.

MARCH 13, 2015

Profile of a High-Growth Crop Producer

by David Widmar and Brent Gloy

Do producers who expect their operations to grow treat their businesses differently than other producers do? We looked into this segment of farmers in a recent survey and found surprising results that agribusinesses might find useful in forecasting future business transactions. 

BackgroundThe Center for Food and...

JUNE 24, 2014

Loyalty: It’s a Two-Way Street

Loyalty is an established working relationship between you and your customers. Think about loyalty as a two-way street: as you help your customer, they help you. So, how exactly are you helping your customer? Are you providing them with a better experience or product?