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Browse By Category: Marketing
SEPTEMBER 18, 2017

Procurement strategies of commercial producers

We all know that buying and selling agricultural inputs is more than just receiving or offering a lower price. But can we be more specific?

AUGUST 30, 2017

Information and buying preferences

Marketers today don’t have the relatively simple tasks of informing, persuading, or reminding. Salespeople don’t have the relatively simple task of convincing someone to buy from them. For both of these functions, the challenges today aren’t about outgoing messages at all.

AUGUST 14, 2017

Building trust

When it comes to conducting business, there isn't a more important word or concept than customer trust.

AUGUST 7, 2017

Differentiation

Marketers talk a lot about differentiation. The problem is that their processes can be a little self-centered rather than customer-focused.

DECEMBER 15, 2016

Former CEO talks investing to grow

Craig Newman, recently retired CEO of AgReliant Genetics talks about why it's important to invest in professional growth.

JULY 14, 2016

Thirty years and going strong

Founder and Executive Director Dr. David Downey reflects on the center's evolution as we celebrate 30 years of exceptional professional development for the food and agricultural business sectors.

JUNE 16, 2016

Connecting with your customers

It can be easy to fall into the trap of thinking that marketing is all about your organization. But sharing what you stand for has to go beyond telling customers what to think about you.

NOVEMBER 24, 2015

Business Success Demands Strategy

Business success is driven by strategy--strategic thinking, strategic management and strategic capabilities. Success is no longer about "doing things right," but rather choosing the "right things to do" and creating a differential advantage.