For better or worse, marketing and sales efforts affect not only the profitability of a firm but also the firm’s liquidity, or its ability to meet short-term financial obligations.
We all know that buying and selling agricultural inputs is more than just receiving or offering a lower price. But can we be more specific?
Marketers today don’t have the relatively simple tasks of informing, persuading, or reminding. Salespeople don’t have the relatively simple task of convincing someone to buy from them. For both of these functions, the challenges today aren’t about outgoing messages at all.
When it comes to conducting business, there isn't a more important word or concept than customer trust.
Marketers talk a lot about differentiation. The problem is that their processes can be a little self-centered rather than customer-focused.
Craig Newman, recently retired CEO of AgReliant Genetics talks about why it's important to invest in professional growth.
Founder and Executive Director Dr. David Downey reflects on the center's evolution as we celebrate 30 years of exceptional professional development for the food and agricultural business sectors.
It can be easy to fall into the trap of thinking that marketing is all about your organization. But sharing what you stand for has to go beyond telling customers what to think about you.