Knowing your customer base is more important than ever, especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.
There isn't much attention paid to how decision-making transitions from one generation to the next on family farms. The problem? As the roles of each on-farm generation evolve, it affects more than just the farm families. It affects the businesses who work with them.
Understanding the economic challenges producers face and the confidence they have in the agricultural economy plays a huge role in the ways suppliers interact with farmer clients and bring value to them.
Large-scale family-owned farms face unique business challenges because of the way different generations approach decision making.
Founder and Executive Director Dr. David Downey reflects on the center's evolution as we celebrate 30 years of exceptional professional development for the food and agricultural business sectors.
The need for efficiency is driving consolidation in both livestock and crop operations. Understanding and serving these customers is critical for agribusiness.
The current low-price crop commodity climate is tightening margins and making producers thing about how to reduce input costs. But it's not just about costs per acre -- even in tight times.
by David Widmar and Brent Gloy
Do producers who expect their operations to grow treat their businesses differently than other producers do? We looked into this segment of farmers in a recent survey and found surprising results that agribusinesses might find useful in forecasting future business transactions.
BackgroundThe Center for Food and...