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Browse By Tag: agricultural retail
SEPTEMBER 12, 2017

Producers' purchasing preferences in 2017

In the 2017 Large Commercial Producer Project, Purdue University asked farmers to rank product performance, price, and supplier relationship when purchasing crop inputs. The result: Most farmers have clear favorites.

NOVEMBER 30, 2016

Discovery in a business-to-business environment

Each company is different, of course. But in every case, understanding the strategy of a customer company and the beliefs, goals and needs of the people in it, is at the heart of managing key customer accounts. That's where the process of discovery can have exceptional payoffs.