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Browse By Tag: national conference
SEPTEMBER 13, 2018

Common Contract Mistakes Made by Ag Tech Companies

I review and draft a lot of contracts. Many of these agreements are in the ag technology space, which presents unique drafting challenges. First and foremost, the subject matter of these agreements — personal information, data collection, license grants — is often foreign to farmers and agribusinesses. But there are other problems as well, which this post will address.

JUNE 26, 2018

Top 5 reasons to attend the National Conference for Food and Agribusiness

There are a variety of rapid-fire changes happening in the food and agriculture industry, including generational shifts and consolidations in farm business and agribusiness. With these changes and the rise in e-commerce and digital purchases, do relationships still matter in today’s agribusiness marketplace?

AUGUST 30, 2017

Information and buying preferences

Marketers today don’t have the relatively simple tasks of informing, persuading, or reminding. Salespeople don’t have the relatively simple task of convincing someone to buy from them. For both of these functions, the challenges today aren’t about outgoing messages at all.

AUGUST 17, 2017

Knowing your customer

Knowing your customer base is more important than ever, especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.