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Browse By Tag: large commercial producer survey
SEPTEMBER 18, 2017

Procurement strategies of commercial producers

We all know that buying and selling agricultural inputs is more than just receiving or offering a lower price. But can we be more specific?

SEPTEMBER 12, 2017

Producers' purchasing preferences in 2017

In the 2017 Large Commercial Producer Project, Purdue University asked farmers to rank product performance, price, and supplier relationship when purchasing crop inputs. The result: Most farmers have clear favorites.

AUGUST 17, 2017

Knowing your customer

Knowing your customer base is more important than ever, especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.