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JANUARY 22, 2019
Trust in Business Relationships
Mati Mohammadi, a PhD student at Purdue University and graduate research assistant at Purdue's Center for Food and Agricultural Business, talks about the importance of trust in business relationships.
JUNE 26, 2018
Top 5 reasons to attend the National Conference for Food and Agribusiness
There are a variety of rapid-fire changes happening in the food and agriculture industry, including generational shifts and consolidations in farm business and agribusiness. With these changes and the rise in e-commerce and digital purchases, do relationships still matter in today’s agribusiness marketplace?
MARCH 1, 2018
Building your sales force
In the past, we took the characteristics that made salespeople (or ourselves) successful over the last 20 years and looked for those traits in potential hires. What do we do when the world is more complex?
SEPTEMBER 18, 2017
Procurement strategies of commercial producers
We all know that buying and selling agricultural inputs is more than just receiving or offering a lower price. But can we be more specific?
SEPTEMBER 12, 2017
Producers' purchasing preferences in 2017
In the 2017 Large Commercial Producer Project, Purdue University asked farmers to rank product performance, price, and supplier relationship when purchasing crop inputs. The result: Most farmers have clear favorites.
