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Browse By Tag: agribusiness
JULY 11, 2018

An Unconventional Path to New Perspectives

Virgil Bremer knows a thing or two about impeccable timing. Over their one-year anniversary dinner, Bremer shared with his wife that he had decided to leave his 6-year career as a senior research scientist in the animal health industry in favor of running the couple’s livestock operation full-time.

JUNE 28, 2018

Resilience through change

Agriculture and food are dynamic and ever-changing industries. That means businesses and the people who run them have to possess a level of resilience in order to be successful long-term. Employees must to be able to adapt and grow in spite of the challenges that change often brings.

JUNE 26, 2018

Top 5 reasons to attend the National Conference for Food and Agribusiness

There are a variety of rapid-fire changes happening in the food and agriculture industry, including generational shifts and consolidations in farm business and agribusiness. With these changes and the rise in e-commerce and digital purchases, do relationships still matter in today’s agribusiness marketplace?

JUNE 19, 2018

Do marketers need salespeople or vice versa?

Targeting segments of buyers has always been the focus of marketing efforts, regardless of product or industry. But customers don't buy as segments.

JUNE 7, 2018

The case of the missing marketer

There are disconnects between marketing and sales. Organizations today need to invest in marketing the same way they once invested in sales.

JUNE 5, 2018

Audio Blog: Disruption

Whether you’re in input supply, food processing or something in between, the changes in what’s demanded by your market are fast-paced. Rapid-fire changes in technology, consumer demands, and new target demographics require long-term and strategic thinking.

APRIL 25, 2018

Sales and marketing’s role in liquidity

For better or worse, marketing and sales efforts affect not only the profitability of a firm but also the firm’s liquidity, or its ability to meet short-term financial obligations.

APRIL 17, 2018

Decision discipline

You make business decisions every single day. Every once in a while, a decision comes along with the potential to be a game changer for your organization.