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SEPTEMBER 13, 2018
Common Contract Mistakes Made by Ag Tech Companies
I review and draft a lot of contracts. Many of these agreements are in the ag technology space, which presents unique drafting challenges. First and foremost, the subject matter of these agreements — personal information, data collection, license grants — is often foreign to farmers and agribusinesses. But there are other problems as well, which this post will address.
JULY 11, 2018
An Unconventional Path to New Perspectives
Virgil Bremer knows a thing or two about impeccable timing. Over their one-year anniversary dinner, Bremer shared with his wife that he had decided to leave his 6-year career as a senior research scientist in the animal health industry in favor of running the couple’s livestock operation full-time.
JUNE 19, 2018
Do marketers need salespeople or vice versa?
Targeting segments of buyers has always been the focus of marketing efforts, regardless of product or industry. But customers don't buy as segments.
JUNE 5, 2018
Audio Blog: Disruption
Whether you’re in input supply, food processing or something in between, the changes in what’s demanded by your market are fast-paced. Rapid-fire changes in technology, consumer demands, and new target demographics require long-term and strategic thinking.
JANUARY 17, 2018
Disruption and chaos
The agri-food system is changing and your organization is no doubt working through the ways to cultivate competitive advantage in an industry that’s moving at warp speed. But disruption and chaos in the marketplace isn’t necessarily always a bad thing.
SEPTEMBER 18, 2017
Procurement strategies of commercial producers
We all know that buying and selling agricultural inputs is more than just receiving or offering a lower price. But can we be more specific?
AUGUST 17, 2017
Knowing your customer
Knowing your customer base is more important than ever, especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.
JUNE 20, 2017
Resilience: One key to business success
Our complex agri-food system is dynamic and ever changing. Managers and the teams they lead have to be able to positively adapt to change and adversity.
