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Browse By Tag: inputs
MARCH 1, 2018

Building your sales force

In the past, we took the characteristics that made salespeople (or ourselves) successful over the last 20 years and looked for those traits in potential hires. What do we do when the world is more complex?

SEPTEMBER 18, 2017

Procurement strategies of commercial producers

We all know that buying and selling agricultural inputs is more than just receiving or offering a lower price. But can we be more specific?

AUGUST 17, 2017

Knowing your customer

Knowing your customer base is more important than ever, especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.

AUGUST 15, 2017

Generational transfer of decision-making

There isn't much attention paid to how decision-making transitions from one generation to the next on family farms. The problem? As the roles of each on-farm generation evolve, it affects more than just the farm families. It affects the businesses who work with them.

AUGUST 14, 2017

Building trust

When it comes to conducting business, there isn't a more important word or concept than customer trust.

OCTOBER 20, 2015

Sometimes you have to spend money to make money

The current low-price crop commodity climate is tightening margins and making producers thing about how to reduce input costs. But it's not just about costs per acre -- even in tight times.