In the 2017 Large Commercial Producer Project, Purdue University asked farmers to rank product performance, price, and supplier relationship when purchasing crop inputs. The result: Most farmers have clear favorites.
The need for efficiency is driving consolidation in both livestock and crop operations. Understanding and serving these customers is critical for agribusiness.
The current low-price crop commodity climate is tightening margins and making producers thing about how to reduce input costs. But it's not just about costs per acre -- even in tight times.