Find us on FacebookFind us on LinkedInFind us on TwitterFind us on YouTube
Browse By Tag: marketing
AUGUST 15, 2017

Generational transfer of decision-making

There isn't much attention paid to how decision-making transitions from one generation to the next on family farms. The problem? As the roles of each on-farm generation evolve, it affects more than just the farm families. It affects the businesses who work with them.

AUGUST 7, 2017

Differentiation

Marketers talk a lot about differentiation. The problem is that their processes can be a little self-centered rather than customer-focused.

JUNE 16, 2016

Connecting with your customers

It can be easy to fall into the trap of thinking that marketing is all about your organization. But sharing what you stand for has to go beyond telling customers what to think about you.