Find us on FacebookFind us on LinkedInFind us on TwitterFind us on YouTube

Read Our Minds

Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more--all from the Purdue University experts you trust.

Stay Informed
Featured Posts
Browse All Posts
APRIL 13, 2016

The evolution of sales (and why it matters)

The agriculture industry is changing. Farmers are evolving. Agribusiness must adapt. But what does that really mean?

APRIL 13, 2016

Measuring sales performance

Comparing sales performance solely on the basis of production or revenue doesn't cut it.

APRIL 5, 2016

Five tips for successful sales strategies

The need for efficiency is driving consolidation in both livestock and crop operations. Understanding and serving these customers is critical for agribusiness.

MARCH 28, 2016

Capturing value from a bad decision

Dr. Michael Boehlje talks ways to make disciplined decisions to minimize risk, and how to transform a poor choice from failure to value creation.

JANUARY 20, 2016

Drivers of Change in Agriculture

Income is a bigger drive of food demand than population growth, which has supply implications for all of agriculture. That includes the seed industry. Allan Gray and Michael Gunderson discuss how income drives demand and what the seed industry can do to help growers increase production as populations grow and food demand changes.

NOVEMBER 24, 2015

Business Success Demands Strategy

Business success is driven by strategy--strategic thinking, strategic management and strategic capabilities. Success is no longer about "doing things right," but rather choosing the "right things to do" and creating a differential advantage.

NOVEMBER 3, 2015

Transformational Leadership

Steve Vande Loo, founder of Advanced Beverage Concepts, Inc., is a results-driven consultant to businesses directly and indirectly linked to the beverage industry. Drawing from an accomplished career as an executive for Coca-Cola, he provides clients insights on organizational strategy, leadership development, new-brand planning, and product introduction and commercialization.

OCTOBER 20, 2015

Sometimes you have to spend money to make money

The current low-price crop commodity climate is tightening margins and making producers thing about how to reduce input costs. But it's not just about costs per acre -- even in tight times.