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Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more--all from the Purdue University experts you trust.

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AUGUST 1, 2016

Talent management evolves; requires deeper understanding

Associate Professor Michael Gunderson parallels his grandfather's version of talent management with the industry demands of today and delves into why managing people properly is vital to organizational success.

JULY 14, 2016

Thirty years and going strong

Founder and Executive Director Dr. David Downey reflects on the center's evolution as we celebrate 30 years of exceptional professional development for the food and agricultural business sectors.

JUNE 16, 2016

Connecting with your customers

It can be easy to fall into the trap of thinking that marketing is all about your organization. But sharing what you stand for has to go beyond telling customers what to think about you.

JUNE 6, 2016

Finance, talent management go hand in hand

Research shows that nothing is more important to a company's bottom line than talent and talent management.

MAY 24, 2016

The perfect sales call

The perfect sales call probably doesn't exist. But thinking about what one would entail can help sales professionals think through the best ways to serve their customers and turn sales calls into relationships and transactions.

APRIL 13, 2016

The evolution of sales (and why it matters)

The agriculture industry is changing. Farmers are evolving. Agribusiness must adapt. But what does that really mean?

APRIL 13, 2016

Measuring sales performance

Comparing sales performance solely on the basis of production or revenue doesn't cut it.

APRIL 5, 2016

Five tips for successful sales strategies

The need for efficiency is driving consolidation in both livestock and crop operations. Understanding and serving these customers is critical for agribusiness.