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Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more--all from the Purdue University experts you trust.

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FEBRUARY 11, 2015

Building Trust on Your Team

People are the most important resource a company has, but in agricultural economics, we tend to run away the minute human resources comes up in discussion. Sooner or later, we have to stop running.

JANUARY 29, 2015

Are Young Producers Loyal?

Findings from the Large Commercial Producer Survey have implications for the loyalty levels of young producers.

JANUARY 15, 2015

Understanding the Margin Squeeze

By Brent GloyProjected profit margins in agriculture are much tighter than they have been in some time. Michael Boehlje, David Widmar and I recently published a paper that describes the margin squeeze facing agriculture and some strategies that farmers can use to manage in this environment. In this post, we...

DECEMBER 22, 2014

Are You Giving Your Customers a Direct Line to the Competition?

Salespeople already have a strong relationship with their customers. Does your company's cell phone policy make the connection even stronger?

DECEMBER 5, 2014

When Markets Adjust, We Must, Too

Strategies ag retailers can use to adjust to the economic downturn.

NOVEMBER 20, 2014

The Agricultural Outlook for 2015

See what Mike Boehlje has to say about agriculture's changing business climate and the future of land values and interest rates.

NOVEMBER 6, 2014

Learn From Your Mistakes

Sometimes, we make mistakes. Even if we’ve analyzed our options thoroughly and made what we thought was a good decision, we don’t always end up with the result that we wanted or expected. We uncover that we’ve made an erroneous assumption, that the world wasn't quite the way we thought...

OCTOBER 3, 2014

What Agribusinesses Can Learn from Olive Garden

After calling in my Olive Garden to-go order and parking in a designated spot right in front of the restaurant, I walked through a lobby full of dine-in customers waiting to be seated. Near the kitchen, I paid my bill and collected my food. Within minutes, I was headed back...