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Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more--all from the Purdue University experts you trust.

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JUNE 6, 2016

Finance, talent management go hand in hand

Research shows that nothing is more important to a company's bottom line than talent and talent management.

MAY 24, 2016

The perfect sales call

The perfect sales call probably doesn't exist. But thinking about what one would entail can help sales professionals think through the best ways to serve their customers and turn sales calls into relationships and transactions.

APRIL 13, 2016

The evolution of sales (and why it matters)

The agriculture industry is changing. Farmers are evolving. Agribusiness must adapt. But what does that really mean?

APRIL 13, 2016

Measuring sales performance

Comparing sales performance solely on the basis of production or revenue doesn't cut it.

APRIL 5, 2016

Five tips for successful sales strategies

The need for efficiency is driving consolidation in both livestock and crop operations. Understanding and serving these customers is critical for agribusiness.

MARCH 28, 2016

Capturing value from a bad decision

Dr. Michael Boehlje talks ways to make disciplined decisions to minimize risk, and how to transform a poor choice from failure to value creation.

JANUARY 20, 2016

Drivers of Change in Agriculture

Income is a bigger drive of food demand than population growth, which has supply implications for all of agriculture. That includes the seed industry. Allan Gray and Michael Gunderson discuss how income drives demand and what the seed industry can do to help growers increase production as populations grow and food demand changes.

NOVEMBER 24, 2015

Business Success Demands Strategy

Business success is driven by strategy--strategic thinking, strategic management and strategic capabilities. Success is no longer about "doing things right," but rather choosing the "right things to do" and creating a differential advantage.