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Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more--all from the Purdue University experts you trust.

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JUNE 10, 2014

Strategic vs. Tactical Management

Most of us have been successful in our careers by excelling in tactical management. That is, our rewards, promotions and recognitions have most often come from “doing things right.” And, it is clear that if you don’t “do things right,” there is a high probability you and the business as...

MAY 27, 2014

Adding Value to Customers

We’ve talked about value in a lot of different ways through the years. We’ve evolved from creating value through products to creating value through products and services, then through a products-service-information combination.

We often talk about it as co-creating value for customers, the idea that a salesperson can only create access...