CRM Analyst / Marketing Coordinator
Lindsey Balensiefer works as the CRM analyst and marketing coordinator for the Center for Food and Agricultural Business at Purdue University. In this role, she oversees all changes and additions to the center’s customer relationship management database and assists in the implementation of various marketing efforts. This includes editing marketing copy and program materials, as well as contributing to monthly e-newsletters. Lindsey is also responsible for monitoring the center website traffic and analytics, and aids in website development.
Lindsey graduated from Purdue University in 2009 with a B.A. in Organizational Communication. Prior to joining the Center, Lindsey spent five years in the distribution industry providing marketing and CRM management for a global fastener distributor. In her free time, she enjoys reading, crafts, outdoor activities and spending time with her daughter and two dogs.