The temptation to win over a new customer with a price discount is strong. In this article, the authors review research on how deep discounts affect profit in the short term and the long run.
Authors of this article set out to understand which orientation or combination of orientations—customer, competitor or technology—is best depending on organizational strategy.
Employees' personal resources have an impact on relationships with customer firms. In this article, authors examine the roles of worker flexibility, reputation and empathy in relationship quality.
Typically researchers have considered individually the impacts of brand equity and human capital. The authors of this article suggest that these two are likely to have interdependent effects.