Typically researchers have considered individually the impacts of brand equity and human capital. The authors of this article suggest that these two are likely to have interdependent effects.
Dr. Michael Boehlje reviews "Discovery Driven Growth" by Rita McGrath and Ian MacMillan and explains how the concepts in the book apply to food and agribusinesses.
Increasingly, agribusinesses are seeking a solutions-based approach to industry offerings. This article offers four analytical perspectives to help make that approach successful.