Risk dominates the agricultural sector. While it's often perceived as bad, business people know risk can also mean reward. In this review, Dr. Michael Boehlje takes the book's concepts and applies them to the food and agribusiness industry.
Switching costs are an important factor in business-to-business markets. In this article, authors discuss which type of switching costs are most important for securing B2B buyer-seller relationships.
Employees' personal resources have an impact on relationships with customer firms. In this article, authors examine the roles of worker flexibility, reputation and empathy in relationship quality.
Economic factors and business cycles affect firm performance. B2B firms often have a strong market orientation because these relationships and their loyalties help preserve business during downturns. This article divides market orientation into three factors.
Measuring firms' performance outcomes with respect to marketing is an important aspect of decision making for managers in all industries—especially in food and agribusiness. This study provides insight in designing marketing control systems.
The rate at which firms are adopting sustainability practices has increased dramatically in recent years. In this study, researchers develop an analytical model to demonstrate firms can achieve long-term performance through certain sustainability practices.
Salespeople are often required to manage relationships with different stakeholders to effectively provide sale offerings to their customers. This study looked at how three types of tactics used by salespeople affected three groups of constituents.