Trust in buyer-seller relationships

There are two types of trust in buyer-seller relationships: calculated and relational. In this article, authors examine the roles both types of trust play in these relationships.

Factors of employee job satisfaction

Research in this article suggests that a combination of factors lead to job satisfaction. The authors discuss which combinations lead to the highest job satisfaction among employees.

Customer orientation and organizational performance

Authors of this article set out to understand which orientation or combination of orientations—customer, competitor or technology—is best depending on organizational strategy.

Proper use of popular marketing metrics

Marketing metrics are vitally important to understand campaign success. According to the authors of this article, however, many marketers misunderstand and misuse popular marketing metrics.

Creativity in B2B marketing

Authors of this article studied whether creativity in marketing and advertising affects business buyer attitudes and buying intentions. Their conclusion: Creativity matters.

Book review: Playing to Win: How Strategy Really Works

Business leaders often struggle with both the time and effectiveness of strategic planning. Michael Boehlje applies the strategy concepts of this book to the agribusiness sector.