The start-up and early stages of growth and expansion of any new business is an exciting time to say the least: new opportunities, new challenges, and new risks. Successful businesses capture the opportunities, meet the challenges, manage the risks and, over time, grow to be a significant competitor in their market and industry.
The author of this article makes the case that growth is as important to the bottom line as margin and that the two aren’t mutually exclusive. He also offers metrics and a framework for analysis.
Dr. Michael Boehlje reviews "Discovery Driven Growth" by Rita McGrath and Ian MacMillan and explains how the concepts in the book apply to food and agribusinesses.