The food and agribusiness industries are permeated by risk and uncertainty. Capturing the potential opportunities from strategic uncertainty isn’t easy, but is possible.
Risk dominates the agricultural sector. While it's often perceived as bad, business people know risk can also mean reward. In this review, Dr. Michael Boehlje takes the book's concepts and applies them to the food and agribusiness industry.
Dr. Michael Boehlje reviews "Discovery Driven Growth" by Rita McGrath and Ian MacMillan and explains how the concepts in the book apply to food and agribusinesses.