The proliferation of products in the agribusiness input supply sector places increasing pressure on suppliers to find ways to influence their retailers to represent their products in the best ways to farmer customers.
In the economic downturn of the agriculture industry, it might be surprising to learn that it could be time to start spending that cash hoard.
Economic factors and business cycles affect firm performance. B2B firms often have a strong market orientation because these relationships and their loyalties help preserve business during downturns. This article divides market orientation into three factors.