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Resources

You want to perform as efficiently and effectively as possible at work—that requires staying informed and using the right tools to make decisions.

Our collection of resources includes articles, case studies, videos and other tools that will help you be a more successful agribusiness manager. Our expert agribusiness faculty have developed many of these resources, which originally appeared in popular industry magazines, journals, and other print and electronic publications. You can explore our work sorted by category, date, authors or keyword.

Our Research
Browse Our Resources
ARTICLE

Precision Selling

June 2018

Farms are getting larger. While the rate of consolidation seems to have slowed slightly in recent years, the trend continues in almost every sector of farming. A larger share of all input purchases is made by fewer farmers, making each account increasingly important to suppliers.

ARTICLE

Sales, Marketing and Liquidity

May 2018

For better or worse, marketing and sales efforts affect not only the profitability of a firm but also the firm’s liquidity, or its ability to meet short-term financial obligations.

ARTICLE

Knowing Your Customer

April 2018

In the world of agribusiness, knowing your customer base is more important than ever – especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.

ARTICLE

Building Your Sales Force

March 2018

How do you, as an agribusiness sales manager, make sure you have confidence in the players on your sales team?

ARTICLE

Disruption and Chaos

February 2018

The agri-food system is changing and your organization is no doubt working through the ways to cultivate competitive advantage in an industry that’s moving at warp speed. But disruption and chaos in the marketplace isn’t necessarily always a bad thing.

ARTICLE

Tackling Marketplace Changes

December 2017

As farmers face industry challenges and changing consumer preferences, so do the agricultural retailers who supply their inputs and services.

ARTICLE

Producers' Purchasing Preferences

October 2017

In the “2017 Large Commercial Producer Project,” Purdue University asked farmers to rank product performance, price, and supplier relationship when purchasing crop inputs. The result: Most farmers have clear favorites.

CASE STUDY

Cargill Premix & Nutrition: Transforming Talent Management

September 2017

As a result of declining annual operating earnings over the past few years, Cargill implemented several strategic modifications on 2016. One transformation, referred to internally as the Human Resources Transformation, is designed to help enable the firm's people strategy. This case study covers the planning, execution and challenges encountered with this transformation.