Always Innovating

From AgriMarketing Magazine - When doing the weekly shopping, it’s impossible to miss the new products lining the shelves. Customers are often like kids — they get bored with current toys and are always looking for newer, better, super toys. As an agri-manager, you are facing the same dilemma: how to serve your customer base by offering them better and more innovative products and services. In the spirit of innovation, this discussion provides some tips to better service your customers and maintain a loyal customer-base.

Download This Resource

Categories: Marketing
Tags: agrimarketers, agrimarketing magazine, Innovation, Marketing, maud roucan-kane, michael boehlje

How Will Tech Enable Agrifood Trends of 2024?

Jan 25, 2024

Technological trends are not only addressing current challenges in the agriculture and food industry but are also paving the way for a more efficient, sustainable, and safer future.

What is relationship-based selling?

Dec 12, 2023

For the majority of my career, relationships have been an important aspect of selling in agriculture. The connections between buyers and sellers remain one of the attractive aspects of working in a sales role, at least from my perspective, but there are several different types of relationships.

What does it mean to sell with precision?

Jun 27, 2023

Today, nearly every organization trains people on basic sales skills and most salespeople are good at selling. Salespeople MUST be good at sales to survive. However, Precision Selling is about more than basic sales skills — prospecting, handling objections, and closing.