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ARTICLE

Building Your Sales Force

March 2018

Common football logic when facing fourth down and short yardage at the end of the half
would suggest kicking a field goal for a high probability of three points. But in this year’s Super Bowl, the Philadelphia Eagles believed they had players they could trust to accomplish a bigger goal. It paid off with a 10-point halftime lead.

How do you, as an agribusiness sales manager, make sure you have that kind of confidence in the players on your sales team?

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Winning the Coaching War

From AgriMarketing Magazine - Quick question … do managers have more or less time to coach their sales teams today than three years ago? The answer, of course, is that they have the same amount of time now as they did then. Wordplay aside, many managers feel they are spending...

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