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Browse by Date: January 2004
ARTICLE

The Compressed Product Lifecycle… Challenges or Oppurtunities

January 2004

From Seed and Crops Digest - Marketing is a constantly changing, challenging endeavor as well as an awesome opportunity for seed companies. Thanks to extensive efforts and successes of research and development efforts by the seed industry, we’ve seen incredible changes in seed products and the industry as a whole...

ARTICLE

Winning the Coaching War

January 2004

From AgriMarketing Magazine - Quick question … do managers have more or less time to coach their sales teams today than three years ago? The answer, of course, is that they have the same amount of time now as they did then. Wordplay aside, many managers feel they are spending...