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Browse by Date: April 2004
ARTICLE

Commercial Producer Attitudes Important for Sales Strategy

April 2004

From Feedstuffs Magazine - Most would describe the relationship between input supplier and commercial producer as “business to business.”

ARTICLE

Managing Risk with Specialty Grains

April 2004

From Seed and Crops Digest - Balance. It’s imperative to successful management, leadership and just regular old life! But when it comes to managing risk from specialty grains, grain handlers find themselves in a unique position — a balancing act dealing with several sources of risk.

ARTICLE

Tailoring Your Value Bundle

April 2004

From AgriMarketing Magazine - What benefits are most important to your agricultural input buyers? When they evaluate your value bundle offering, what do they look for, and what will they pay for? Do value bundle preferences differ among buyer segments? In our column last month, we identified five agricultural input...