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Browse by Date: May 2004
ARTICLE

CRM: Organizational Elements Hold the Key

May 2004

From AgriMarketing Magazine - If you want information on Customer Relationship Management, or CRM, you won’t have to look hard. Magazine articles, journals dedicated to CRM, Internet sites, consultants offering advice and counsel, and business systems and software –- a manager can drown in resources on CRM.

ARTICLE

Successful Relationships Require Knowledge of Decision Making

May 2004

From Feedstuffs Magazine - Purchasing decisions of agricultural producers are often complex and involve several people. Multiple deci-sion makers and influencers within the operation play different and often confusing roles in choosing what and how to buy. Also, there are many outside in-fluencers that may have a significant say in...