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Browse by Date: June 2004
ARTICLE

Product Brand May Matter to Commercial Producers

June 2004

From Feedstuffs Magazine - For any given agricultural input, producers are often faced with an array of choices. These choices may include a variety of branded, private label and generic products. Deciding which product to purchase depends, in part, on their perception of the differences that exist between these alternatives.

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ARTICLE

Selling to Key Customers

June 2004

From AgriMarketing Magazine - Picture your largest-volume customer. Describe that customer’s operation. What does it look like? How are decisions made? What role do the owners play in the operation? In a growing number of agribusinesses, these answers may be significantly different for large versus traditional operators.

ARTICLE

Serving Multiple Market Segments Effectively

June 2004

From AgriMarketing Magazine - The concepts surrounding market segmentation sound easy and straightforward when studied in theory in the classroom. However, when one moves from theory to practice, what was once a straightforward concept becomes a complex management phenomenon. In today’s market environment, managing multiple market segments is a reality...

ARTICLE

Tying Rewards to Outcomes

June 2004

From Feed and Grain Magazine - Working with people can provide you as a manager with some of the most satisfying and some of the most frustrating experiences at the same time. However, a well-thought out reward system can make your job much easier. In fact it can complement all...

ARTICLE

Value Placed on the Customer Returns Value to the Business

June 2004

From Seed and Crops Digest - Whoever said, “The customer is always right,” as a guiding rule for business success was on the right track. But there is so much more to that story. Customer Relationship Management (CRM) as a business tool has been around for more than a decade....