Find us on FacebookFind us on LinkedInFind us on TwitterFind us on YouTube

Back to Resources

Browse by Date: July 2006
ARTICLE

Customer-Driven Marketing Strategies for Different Segments of Ag Borrowers, Pt 3

July 2006

From Ag Lender Magazine - Background: In our May issue, the first article in this series introduced a new way to segment a lender’s customer base by household income, wealth and other characteristics. Six groups or “segments” that comprise the U.S. Farm Household Typology were identified: Single Income Ruralpolitan (SIR),...