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Browse by Date: January 2009
ARTICLE

Balance Needs, Values and Innovation to Make Sales

January 2009

From AgriMarketing Magazine - It used to be pretty easy for agrimarketers to describe customers based on their distinct buying preferences. Some were price buyers. Others just wanted convenience. And, a few made decisions based only on performance or service.

ARTICLE

Word-of Mouth-Marketing, You Can Make it Work for You!

January 2009

From Feed and Grain Magazine - When you hear reference to word-of-mouth marketing do you think “oh, that is the buzz that some firms get who are lucky enough to be in the right place at the right time and get everyone talking about their product,” like Cabbage Patch dolls...