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ARTICLE

Driving Data to Insights

September 2016

In the world of food and agricultural business, it is no longer enough to simply assume we understand what our customers are thinking or the challenges that they face each day. That’s exactly why Purdue University's Center for Food and Agricultural Business and Center for Commercial Agriculture decided to embark on two new research initiatives this year — to offer agricultural sales and marketing professionals and industry suppliers insights straight from agricultural producers.

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