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Glanbia Performance Nutrition

September 2017

This case lays out Glanbia’s decision to enter the sports nutrition business; highlights the repeatable growth model it developed around its first acquisition, Optimum Nutrition; and describes the scaling of this model through acquisition and innovation. The case concludes by presenting the challenges and opportunities that faced CEO Hugh McGuire as he sought to respond to the challenges and opportunities facing the business.


Creating Innovative Service Strategies for Profit

From AgriMarketing Magazine - In today’s highly-sophisticated, increasingly-consolidated agricultural inputs marketplace, more customers seem to be asking “what have you done for me lately?” — a discussion that can quickly head down the dead-end road of price comparisons.

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