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ARTICLE

Knowing Your Customer

April 2018

In the world of agribusiness, knowing your customer base is more important than ever – especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers. That’s where the Large Commercial Producer Project research from Purdue University’s Center for Food and Agricultural Business can play a lead role.

The results of the 2017 LCP Project are now available on the center website at agribusiness. purdue.edu/lcp2017. A themes report offers a summary and overview of the research data. Also available are data sets presented in slide format and divided by crop producers and livestock producers.

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