Making the Right Call

From Feed and Grain Magazine - Over the past year, we have been bombarded with a seemingly endless list of corporate crises: Enron, Global Crossing, WorldCom … one major corporation after another has been caught or admitted to illegal activities, questionable accounting practices, top management who didn’t know — honest — that they actually LOST $7 billion, and on and on. What caused this crisis of confidence in corporate America? More important, what can we do to make sure our firm does not become “one of these greedy, unethical organizations?”

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Deciphering Online Shopping Behaviors of Generations Y and Z

While there are some similarities between Y and Z generational customers, they also have major distinctive online shopping behaviors. Organizations that want to serve these generations need to develop more effective marketing strategies to serve both the cohorts based on their unique characteristics and distinct behaviors. It’s important to remember that for many agribusinesses, the issue isn’t SELLING online it is helping their buyers SHOP online.