Marketing Value-Added Crops – Not Just for Analysts Anymore

From Seed and Crops Digest - Remember in school when agricultural marketing classes were all about futures and options, charting and standard deviations? While marketing in that sense is critical to production agriculture, a new set of marketing principles is becoming ever more important to producers.
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Categories: Education, Marketing, Production Agriculture, Strategy
Tags: 2003, 4 p’s, frank dooley, joan fulton, kathleen erickson, Marketing, non-gmo, place, Price, product, promotion, value added crops

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