McDonald’s Corporation
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Resetting the Table
The food production and distribution industry is increasingly at the forefront of public discussion and debate. Is organic food a fade or growth market? Will “industrial farming” continue to dominate food production? What are the future prospects of “local” food? What role will automation and robotics play in future food production, processing and distribution? How will climate change shape the future of the food and agribusiness industries? What is the future of biotech and GMOs in the industry? These are simply a few of the questions Rob Paarlberg discusses and attempts to answer in his engaging book, Resetting the Table: Straight Talk About the Food We Grow and Eat.
Digital Technologies: Innovating for the Future of the Agri-Food Industry
According to McKinsey & Company, April 21, 2021 was marked as World Creativity and Innovation Day. As we know, innovation is a hot topic that is currently reshaping agriculture from farm to fork. Cambridge Dictionary defines innovation as “a new idea or method, or the use of new ideas and methods”. To dig deeper into the concept of innovation, it is possible to say that an innovation system is a coherent set of interdependent processes and structures that dictates how a company searches for novel problems and solutions, synthesizes ideas into business concepts and product designs, and selects which projects get funded. The focus of innovation is often centered around a new or improved product, targeting an increased market share.
Opportunities in the Fresh Produce Supply Chain
We watched as 2020 unleashed volatility on our food and agribusiness supply chains. In the fresh produce supply chain, disruptions impacted the seed industry, growers, shippers, wholesalers and retailers. While consumer behaviors and preferences also shifted during this time, shoppers continued to place importance on choosing grocery stores based on the availability of fresh foods — especially high-quality fruits and vegetables.