Measuring Loyalty
From AgriMarketing Magazine - A classic example of loyalty is George Clooney’s character, Ryan Bingham, from the 2009 movie “Up in the Air.” A debonair businessman whose job requires frequent travel, Bingham made it his personal goal to join his airline’s coveted 10-million mile club. Bingham flew his carrier exclusively...
Categories: Agribusiness, Research
Tags: 2013, Customers, David Widmar, Large Commercial Producer Survey, Loyalty, loyalty ladder, michael gunderson, Relationships
Tags: 2013, Customers, David Widmar, Large Commercial Producer Survey, Loyalty, loyalty ladder, michael gunderson, Relationships
RELATED POSTS:
Optimizing Sales Management: Knowledge, Coaching and Continuous Improvement
While we used to think that exceptional salespeople possessed an innate gift, recent data suggests the impact of today’s sales managers in nurturing and refining this gift to unlock its fullest potential.
A great moment for value-based sales in agribusiness
Value-based sales can empower companies to craft compelling value propositions, understand the customer’s business model and effectively communicate to stakeholders.
How can big data empower the development of new products?
Data is one of the most powerful resources for a company. It enables accurate decision-making and minimizes risk, ensuring greater revenue and sustainable growth.