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ARTICLE

Precision Selling

June 2018

The recently released “USDA Ag Census report” on farm consolidation proves what every farm input supplier has known all along: Farms are getting larger. While the rate of consolidation seems to have slowed slightly in recent years, the trend continues in almost every sector of farming. A larger share of all input purchases is made by fewer farmers, making each account increasingly important to suppliers.

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Selling to Commercial Producers Successfully

From AgriMarketing Magazine - Arthur Jones, founder of Nautilus Sports/Medical Industries, has a great quote. "Success comes from good judgment. Good judgment comes from experience. Experience comes from bad judgment."

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