From Feedstuffs Magazine - Purchasing decisions of agricultural producers are often complex and involve several people. Multiple deci-sion makers and influencers within the operation play different and often confusing roles in choosing what and how to buy. Also, there are many outside in-fluencers that may have a significant say in producers’ decisions, including local dealers, other farmers, consultants and manufacturers. In this installment of the 2003 Commercial Producer Survey, we will explore the decision making process and decision influencers of large commercial producers.