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Browse By Tag: marketing
ARTICLE

Sales, Marketing and Liquidity

May 2018

For better or worse, marketing and sales efforts affect not only the profitability of a firm but also the firm’s liquidity, or its ability to meet short-term financial obligations.

ARTICLE

Knowing Your Customer

April 2018

In the world of agribusiness, knowing your customer base is more important than ever – especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.

ARTICLE

Sharing what you stand for

June 2016

At their most basic, branding and sharing what your organization stands for are about figuring out how you want your organization as a whole to be viewed by the people in your target markets. The challenge many agribusinesses face is shifting what customers already believe about the company to what the company wants them to believe.

CASE STUDY

Rocky Ford Cantaloupe: The Challenge of Sweet Success

September 2015

In late August of 2011, a group of proud, dedicated, and heretofore successful produce growers from a small valley in Colorado experienced their worst nightmare.

ARTICLE

How Sales and Marketing Relate

July 2011

From AgriMarketing Magazine - Many agribusinesses are struggling with this relationship right now. Consolidation has meant that many organizations who were built on sales are now recognizing that being market driven provides more opportunities than being sales driven.

ARTICLE

Build-A-Salesperson Coming Soon to a Mall Near You

July 2009

From AgriMarketing Magazine - My niece loves the Build-ABearWorkshop in our mall. Instead of picking any old stuffed animal off the shelf at Toys “R” Us, she can handpick the look and feel of her furry friend, decide whether it’s a boy or girl and even determine its occupation by...

ARTICLE

A Cutting Crisis

May 2009

From AgriMarketing Magazine - Budget cuts, employee layoffs, salary reductions and the list goes on. Managers are facing tough decisions that can ultimately determine whether their companies survive the current economy. They’re scrutinizing every line item in their budgets, and when they reach marketing expenditures, it seems to be a...

ARTICLE

Brand Loyalty Among Ag Producers

January 2008

From AgriMarketing Magazine - Building a strong brand and subsequent brand loyalty is no easy task for agri-marketers for two main reasons. First, the customer base for the agricultural input supplier is continuously evolving because of structural change occurring within the agricultural sector. Second, rapid technological advancements create frequent introduction...