From AgriMarketing Magazine - What benefits are most important to your agricultural input buyers? When they evaluate your value bundle offering, what do they look for, and what will they pay for? Do value bundle preferences differ among buyer segments? In our column last month, we identified five agricultural input buyer segments (Balance, Performance, Price, Convenience, Service) and examined trends of each of these segments. In this month’s column, the second of our two-part series, we will explore how to create a meaningful value bundle that provides the product, services and information benefits desired by each of the buyer segments.