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Browse By Topic: Agribusiness
ARTICLE

Measuring Loyalty

March 2013

From AgriMarketing Magazine - A classic example of loyalty is George Clooney’s character, Ryan Bingham, from the 2009 movie “Up in the Air.” A debonair businessman whose job requires frequent travel, Bingham made it his personal goal to join his airline’s coveted 10-million mile club. Bingham flew his carrier exclusively...

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What do Farmers Want From Their Lender? Pt 2

October 2009

From Ag Lender Magazine - As to the decision most farmers use in choosing a lender/financial services provide, 58 percent of the producers make the choice individually with little input from others, and another 26 percent make the choice after extensive discussion with others in the business (see Figure 4)....

ARTICLE

What do Farmers Want From Their Lender?

September 2009

From Ag Lender - The 2008 survey of commercial producers by Purdue University's Center for Food and Agricultural Business provides useful information for lenders and financial service providers to better understand their farmer-buyer customer base and buying behavior. The purpose of this discussion/article is to help lenders understand how to...

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Build-A-Salesperson Coming Soon to a Mall Near You

July 2009

From AgriMarketing Magazine - My niece loves the Build-ABearWorkshop in our mall. Instead of picking any old stuffed animal off the shelf at Toys “R” Us, she can handpick the look and feel of her furry friend, decide whether it’s a boy or girl and even determine its occupation by...

ARTICLE

The Power of Price

June 2009

From AgriMarketing Magazine - There is a lot of talk these days about whether or not there has been a permanent shift in farmer buying behavior…and for good reason. Never have there been such dramatic swings in commodity prices in such a short period.