Find us on FacebookFind us on LinkedInFind us on TwitterFind us on YouTube

Back to Resources

Browse By Topic: Marketing
CASE STUDY

Glanbia Performance Nutrition

September 2017

This case lays out Glanbia’s decision to enter the sports nutrition
business; highlights the repeatable growth model it developed around its first acquisition,
Optimum Nutrition; and describes the scaling of this model through acquisition and
innovation. The case concludes by presenting the challenges and opportunities that faced
CEO Hugh McGuire as he sought to respond to the challenges and opportunities facing the business.

CASE STUDY

McDonald's All Day Breakfast Launch: The Strategic Value of McDonald's Supply Chain

September 2017

This case study is written in two parts at two different points in time. The first part, set in early July 2015, describes the decision by McDonald’s management to propose to its franchise owners the addition of All Day Breakfast to the menu options. The second part is a reflection on how the Supply Chain Management Team approached the task of readying the supply chain and the restaurants for this introduction.

CASE STUDY

MightyVine: Root for your Local Tomato

September 2017

MightyVine produces glasshouse tomatoes for the Chicago market, a process that uses hydroponic technology and sustainability practices. This study examines the process involved in deciding the best location, designing facilities to optimize product yield in Chicago's variable climate, and the marketing and growth strategy to stay ahead of the competition.

ARTICLE

Determining Value for Your Customer

December 2016

Figuring out what your customers and prospects value is critical given the current environment of the agricultural economy.

ARTICLE

Sharing what you stand for

June 2016

At their most basic, branding and sharing what your organization stands for are about figuring out how you want your organization as a whole to be viewed by the people in your target markets. The challenge many agribusinesses face is shifting what customers already believe about the company to what the company wants them to believe.

ARTICLE

Academy to focus on management in seed industry

January 2016

Leadership techniques for the long-term success of seed companies will be at the forefront when the Purdue Center for Food and Agricultural Business hosts the 2016 American Seed Trade Association Management Academy March 7-11 in West Lafayette.

CASE STUDY

Alltech Lexington Brewing and Distilling Company

September 2015

Early September 2015 was an exciting time for Pearse Lyons, serial entrepreneur and founder of Alltech, the Lexington, Kentucky-based animal health company. Having recently completed an acquisition that lifted Alltech global revenues to $1.6 billion,a Lyons had just announced a sales target of $100 million for Alltech Lexington Brewing and Distilling Company, the craft brewing and distilling business he founded in 1999.

CASE STUDY

Differentiating On Service Innovation at BASF

September 2015

BASF’s company tagline, “We create chemistry,” represents 150 years of collaboration and innovation. As Neil Bentley, director of marketing for the Crop Protection division of BASF in the United States, sat behind his desk at the company headquarters in Durham, North Carolina, he pondered how critical innovation was in developing business relationships—just as it was in developing new chemistry compounds.