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Browse By Topic: Marketing
ARTICLE

A Cutting Crisis

May 2009

From AgriMarketing Magazine - Budget cuts, employee layoffs, salary reductions and the list goes on. Managers are facing tough decisions that can ultimately determine whether their companies survive the current economy. They’re scrutinizing every line item in their budgets, and when they reach marketing expenditures, it seems to be a...

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Balance Needs, Values and Innovation to Make Sales

January 2009

From AgriMarketing Magazine - It used to be pretty easy for agrimarketers to describe customers based on their distinct buying preferences. Some were price buyers. Others just wanted convenience. And, a few made decisions based only on performance or service.

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Word-of Mouth-Marketing, You Can Make it Work for You!

January 2009

From Feed and Grain Magazine - When you hear reference to word-of-mouth marketing do you think “oh, that is the buzz that some firms get who are lucky enough to be in the right place at the right time and get everyone talking about their product,” like Cabbage Patch dolls...

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Quality - How to Keep it Everyone's Job

June 2008

From Feed and Grain Magazine - Quality — we talk about it lots. Customers are concerned about it — grain farmers that deliver grain to your elevator – where their grain is graded by quality; or livestock farmers that purchase feed from you in the feed business — where they...

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Re-Thinking Service Strategies to Drive Profit

February 2008

From Seed World Magazine - During periods of rising prices and shrinking profit margins, one of the first things placed on the chopping block is often the “extras” that get bundled into a sales offer. According to a recent gathering of academic experts and leading business practitioners, the value-added services...

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Brand Loyalty Among Ag Producers

January 2008

From AgriMarketing Magazine - Building a strong brand and subsequent brand loyalty is no easy task for agri-marketers for two main reasons. First, the customer base for the agricultural input supplier is continuously evolving because of structural change occurring within the agricultural sector. Second, rapid technological advancements create frequent introduction...

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Always Innovating

November 2007

From AgriMarketing Magazine - When doing the weekly shopping, it’s impossible to miss the new products lining the shelves. Customers are often like kids — they get bored with current toys and are always looking for newer, better, super toys. As an agri-manager, you are facing the same dilemma: how...